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Toyota C-HR VR Experience to be Showcased at VR & AR World

Taking place in London, UK next week is the VR & AR World, a two day event featuring speakers from sectors such as technology manufacturers, broadcasters, investors, hardware and software developers, retail, design, healthcare, construction and more. In attendance will be ZeroLight and Toyota, confirming today that the C-HR virtual reality (VR) experience will be on display.

First shown in Hungry then most recently at the Paris Motor Show the C-HR VR Experience was created to allow visitors to digitally discover and personalise the vehicle ahead of release, enabling them to walk around, configure, open the doors/boot and virtually sit inside the vehicle. Toyota will also be conducting a tour of the UK this month with the new vehicle.

Toyota-C-HR

ZeroLight CMO Francois de Bodinat will be making a presentation at the event discussing the importance of VR within the wider digitisation movement and its application during a products life cycle. After de Bodinat’s presentation a panel will be will be held discussing the impact of immersive technology on the automotive industry.

“Virtual Reality offers a highly immersive experience that completely engages and excites customers” said Darren Jobling, ZeroLight CEO. “Toyota are utilising this technology in a unique way, providing people with an opportunity to discover and influence their new crossover ahead of its worldwide release.”

Earlier today VRFocus reported on Roto VR, a company making a motorised revolving chair that’ll aims to make VR even more immersive whilst reducing simulator sickness. The Roto VR will be on display at VR & AR World during the two day event.

VR & AR World is being held at ExCel London on 19th – 20th October 2016, and for all the latest VR event details keep reading VRFocus.