Kudan is known for its work in 3D recognition and image recognition technologies, including virtual reality (VR) and augmented reality (AR) projects, and so it is no surprise that the Japanese company has now decided to partner up with Hakuhodo and Hakuhodo Products of Japan to establish hakuhodo-VRAR.
What Kudan will bring to this partnership is its software development kit (SDK) called Kudan AR Engine, where it has high quality image recognition and the most advanced marker-less space recognition for AR application developers.
“Advertising is an exciting industry for Kudan to participate in,” said Tomo Ohno, Kudan CEO, in a press release. “Our partnership with Hakuhodo, one of the largest and most creative advertising companies in Japan will enable the hakuhodo-VRAR development group to deliver Kudan’s unique technology to their client’s customers as advanced VR/AR digital promotional experiences.”
“The combination of Hakuhodo’s experience and Kudan’s know-how is unprecedented in the VR/AR advertising industry,” added Tomo Ohno. “This partnership is the first step towards developing a true Mixed Reality (MR) promotional experience; an exciting next-generation advertising vision.”
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