Sotheby’s Incorporates VR into its Realty Website

Virtual reality (VR) has found a useful home in many industries from medical training to construction companies and estate agents using the tech to immerse potential customers in new buildings. Now Sotheby’s International Realty is getting into VR, announcing today that its website now supports 3D and VR tours.

Real estate consumers now have the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty brand, being able to take 3D tours, or if they have an Android smartphone and compatible head-mounted display (HMD), a VR tour.

Sothebys VR Tour

Sotheby’s has created both the tours by strategically placing specialized cameras throughout a home. The 3D and VR Tours give customers an additional level of information alongside the usual written description, high-resolution photographs and high-definition videos.

“Introducing 3D and VR Tours on sothebysrealty.com is just another example of how we are keeping theSotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC.  “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.”

Sotheby’s International Realty is also a real estate launch partner for Matterport’s CoreVR release – which Matterport announced last week – to enable the 3D and VR experiences. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.

For the launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone.

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