Last week at Paramount Pictures Studio in California, in inaugural VR On the Lot conference was held, bring together major global studios, producers and production companies to focus on the future of virtual reality (VR) as a new cinematic medium. One VR experience unveiled at the event came from Norwegian musician Kyrre Gørvell-Dahll, a.k.a Kygo, in the form of Carry Me.
The experience, showcased by Sony Music International, Ultra Records, RCA Records and MPC VR at the conference, is set to one of Kygo’s hit song’s Carry Me, taking viewers of a visual journey involving oceans, forests, mountains and skies, before heading higher into the cosmos.
Carry me starts the viewer off as a microscopic cell and as the videos journey progresses become larger, growing exponentially, turning into the size of a galaxy. And to ensure Kygo’s presence in the experience MPC VR headed to Norway to conduct a 3D scan of him in his studio.
MPC VR, is a leading global visual effects and VR production studio which VRFocus reported on back in August 2015. Taking advantage of the growth of VR, MPC Advertising announced MPC VR, headed by Tim Dillon as Executive Producer, to focus on Advertising, Feature film, Architecture, Entertainment Content and Experiential event production.
Carry Me will launch next month on Sony Interactive Entertainment’s (SIE) newly launched PlayStation VR, Oculus Rift and HTC Vive. Pricing for the experience hasn’t been revealed but as we learn more VRFocus will bring you the latest details.