In an announcement today, iStaging, a Taiwanese-based startup that uses augmented reality (AR) and virtual reality (VR) for interior design has partnered with PIXERS, an interior personalization specialist.
The collaboration will see the iStaging app utilise PIXARS products, enabling customers to try out infinite design configurations for their own personalization ideas. PIXERS products include decorative walls that can be fully personalized and applied on any flat surface at home, the office or any other space, thanks to a flexible self-adhesive material unique to the company.
“We’ve been experimenting with VR for a while now, but personalization of virtual interiors is a totally new area,” said Mateusz Mentlewicz, CMO at PIXERS. “iStaging has a system that turns PIXERS’ products automatically into 3D and AR content. That allows us to provide our customers with an exceptionally personalized experience when they do a makeover of their living or work space
iStaging’s technology is markerless, eliminating the need to place a catalogue or a piece of paper on the floor to indicate the position of a piece of furniture. The app will be able to recognise different surfaces — walls, ceilings, floors — which will enable professional designers, DIY enthusiasts, and design aficionados to decorate homes from top to bottom.
“At iStaging, augmented reality and virtual reality are not buzzwords or something fancy. We create technologies that are useful in real life, and in this way it makes a big difference for furniture and real estate businesses,” said Kevin Basset, iStaging’s Head of Marketing. “By teaming up with PIXERS, we’re looking to enhance the user experience and provide their customers with a tool to make better purchasing decisions.”
Google’s Project Tango has been displayed extensively over the past year and PIXERS will be one of the first retailers adopting the technology. iStaging’s app is also fully compatible with Tango, engineered to work with the first Tango-enabled smartphone, the Lenovo Phab 2 Pro, set for release later this year