InterContinental Hotels Bringing VR to Guests Through Collaboration with HTC Vive

If you happen to be travelling to China in the near future and fancy sampling some virtual reality (VR) while you’re there, you’ll soon be able to so in the comfort of your hotel. That is if you’re staying at certain InterContinental Hotel Groups (IHG) establishments, as the company has partnered with HTC to bring the Vive head-mounted display (HMD) to staying guests.

In an announcement today HTC has announced the hotel chain will setup special areas called ‘Vive Zones’ in which customers can demo VR experiences as well as other entertainment. This will also be extended to guests being able to try the headset inside their rooms as well.

HTC Vive - InterContinental Hotels

Alvin W. Graylin, China Regional President of HTC Vive told Haptical: “In-room VR is the next pay-per view in hotels. People are used to watch pay-per-view in their hotel rooms. Soon they will have pay-per-VR experience.

“Virtual Reality is proven to be able to sell travel better than website or videos. Besides, when travellers are away from home, many of them don’t have things to do. VR can be a great distraction. The industry needs new differentiation factors and new services to increase satisfaction.”

The VR service will be launched on 31st, October 2016, being rolled out at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace and InterContinental Sanya Resort in China. HTC plans to add further hotels in the future with the possibility of going international as well.

Emily Chang, Chief Commercial Officer, IHG Greater China commented: “The application of VR in collaboration with HTC reflects our pursuit of the most advanced amenities, in line with our promise to enrich the travel experience of all IHG guests. Launching the VR service will also lay a solid foundation for employing other technologies in the future.”

VRFocus will continue monitoring HTC’s VR expansion plans, reporting back with any further announcements.