Hormel Black Label Combines Bacon and VR for New Experience

Food and drinks brands such as Kelloggs, Jack Daniels, Nescafé, Mountain Dew and Red Bull are just some of the companies that have utilised virtual reality (VR) for promotional purposes. Now it’s time for bacon to get the VR treatment as Hormel Black Label has today unveiled The Black Market.

The Black Market bacon experience is designed to send consumers into Hormel Black Label’s world of bacon, through unique content and shopping. Part of the company’s ‘We’re Always The New Black’ campaign, celebrating over 100 years of pioneering bacon innovations, The Black Market includes the invention of Canadian Bacon and The Reggie Watts Bacon Experience.

Hormal Black Label - Bacon VR HMD

“We’re proud to advance our mission of celebrating the exceptional, pushing bacon forward and bringing better bacon into more homes with new distribution channels and buying experiences,” said Steve Venenga, Vice President of Marketing at Hormel Foods. “The bacon needs of consumers and Hormal Black Label bacon customers are constantly changing, prompting us to create experiences that deliver beyond their expectations.”

Customers simply head to www.BlackLabelBacon.com on a smartphone, then using a head-mounted display (HMD) such as Google Cardboard. The Black Market allows users to navigate four immersive bacon worlds of variety, including the Dark Woods, a Volcano, a Salty Sea and the darkness of Outer Space to unlock and purchase select varieties of Hormel Black Label bacon in VR. There’s also a limited number of free custom bacon-scented Google Cardboard available. There’s also a non-VR version available.

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