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AMD Details Radeon Pro Tech During VR on the Lot, Talks of Collaborations For VR Experience Distribution

AMD had a collection of pretty cool announcements that were made during the VR on the Lot event that happened in California the past couple of days, and the main two announcements made was the development of virtual reality (VR) tools, as well as collaborations to bring VR to a wider audience.

What the Radeon Pro tech is aiming to achieve is reaching a point where it can handle professional VR content creation for what AMD recommends to be sold for under $1,000 (USD). The Radeon Pro WX 7100 has a number of software tools that helps with this, such as the Radeon ProRender, an open-source physically-based rendering engine designed to produce photorealistic rendered content.

amd awesome rocketship pods

There is also AMD’s Project Loom designed for 360 degree video stitching that combines up to 24 cameras to bring 4K resolution at 30 FPS in VR. This is helped by the Radeon Pro Solid State Graphics card.

“In creating Radeon Pro, we sought to address the industry’s biggest problems, and for many creators, there’s none bigger than cinematic VR content,” said Roy Taylor, corporate VP and head of alliances, content and VR Radeon Technologies Group at AMD, in a press release. “Bringing your creative vision to life can be a demanding and laborious process and working in VR, those demands are exponentially multiplied. Through extraordinary Radeon Pro hardware and software, we’re helping alleviate the technical burdens of creativity, empowering artists to focus on telling their story, and through our efforts in location-based entertainment, giving them new opportunities to share their work with the world.”

As well as all of this technology being developed, there is also efforts being put into making VR experiences available for everyone with collaborations with Awesome Rocketship, a company who tours VR and will now be coming with a Venue VR Gateway pod (pictured above), Howie’s Game Shack which is the owner of some of the largest games centers in the US which will now feature VR cafes, and VrOOm for cinematic storytelling, a VR car showroom, all companies who are expanding the VR space in various industries.

For more on the latest developments in the industry, as well as all the news, updates, and features in the world of VR, make sure to check back with VRFocus.