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VRstudios Reveals Expansion Into Europe with New Customers in France, Italy and Russia

VRstudios, the virtual reality (VR) technology company whose brands include gaming and entertainment arm VRcade, has announced further global expansion by revealing new customers in France, Russia and Italy.

These are SNR S.r.l, a hyper reality theme park in Feletto Umberto, Italy, Avalon Pub and VR Gaming in Toulouse, France and Cinema Illuzion in Vladivostok, Russia.

Barking Irons screenshot

“VRstudios provides 3DWA VR capabilities and end-to-end solutions that no other VR company could offer,” said Massimiliano Soresini, CEO and Co-Founder of SNR. “With the VRstudios system and rich VR content pool, our entertainment centers can now offer innovative immersive experiences that will help us attract new customers, add more value to our existing clientele and build additional revenue streams for our business.”

As well as the new customer announcement, VRstudios has also announced rollout plans for new European operations and multiple distribution locations, and named Kevin Vitale, formerly EVP of International Operations, its new president.

VRstudios will expand its European infrastructure in order to bring specialized support and services closer to their growing base of international customers and distributors. “We are quickly carving out a major presence in Europe in response to the increasing enthusiasm and commitment for our first-to-market VR entertainment solutions,” said Vitale. “Every country has a different approach to doing business. It’s important that we provide the structure and timely support to accommodate these practices and needs.”

“Much of our international demand is coming from arcades, theme parks and other location-based entertainment companies who are looking for a way to distinguish themselves from home-based experiences,” said Charles Herrick, CEO of VRstudios. “While we plan to offer a broad array of technology, with VRstudios’ wireless technology, you can choose not to wear a backpack or limit yourself to the computing power of a cell phone. This is generating great appeal to many of the most recognized theme parks on the planet. VRstudios is setting the standard for the out-of-home immersive experience.”

VRstudios will be showcasing VRcade at one of the entertainment industry’s largest shows, EAS Conference and Expo in Barcelona, Spain, from 20th – 22nd September, 2016. Visitors will be able to experience one of VRstudios wireless, full-motion, multi-player games, Barking Irons.

For all the latest announcements from VRstudios, keep reading VRFocus.