Yesterday saw the launch of Time Inc.’s LIFE VR multi-platform virtual reality (VR) brand, which brings them a whole new way of delivering stories, which will act as a whole new extension of the LIFE brand that it has created.
The launch of Time Inc.’s LIFE VR there was three features that are still available: Defying the Nazis, LUMEN, and Fast Ride, which is all created along with The Foundry. Defying the Nazis was created alongside the Ken Burns documentary Defying the Nazis: The Sharps’ War, where you can experience what it was like to lease Nazi France, hearing survivors’ voices as you reach your destination on a boat. LUMEN is a self-guided nonlinear meditation that helps you reach wellness. Finally, Fast Ride puts viewers in the cockpit of the Mazda 787 to run a lap at the Mazda Raceway Laguna Seca, and it is also produced by Wevr.
“LIFE VR elevates Time Inc.’s iconic storytelling capabilities to new levels, creating powerful engagements and immersive experiences for our audiences, showing them the world in a whole new way,” said Chris Hercik, SVP Content & Creative, The Foundry at Time Inc. “Virtual reality is an exciting new tool in content creation that allows Time Inc. to push the boundaries of this leading-edge technology as an entertainment and news medium in both creative development and methods of distribution.”
“We are proud of the innovation and collaboration across Time Inc. that helped bring LIFE VR to fruition. Today, we are launching with very powerful and distinct experiences, setting the tone for what our viewers can expect on an ongoing basis from LIFE VR. We have an aggressive editorial road map and live experiences planned for LIFE VR, which will represent the best traditions of this iconic brand,” said Mia Tramz, Managing Editor for LIFE VR.
LIFE VR is a free app for iOS and Android, and can be watched through a Cardboard head-mouted display (HMD) as well as Gear VR, Oculus Rift, and HTC Vive.
For more on the latest news and updates in the world of VR, make sure to check back with VRFocus.