Augmented reality (AR) applications are becoming more and more common place and this week Canadian restaurant chain Tim Hortons has launched its own AR app. It’s to coincide with the company unveiling the Tim Hortons Collector’s Series 2016-17 NHL Trading Cards, but this year adding an interactive element.
All NHL fans need to do is download the Tim Hortons Augmented Reality Hockey Cards app for either iOS or Android, then scan their cards to see authentic models of NHL stars appear on screen. As an added bonus for collectors hidden animations are available when different card combinations are scanned side by side.
“Tim Hortons has a long standing history of supporting hockey in Canada and we’re thrilled to continue this tradition through the return of our NHL trading cards,” said Sami Siddiqui, President, Tim Hortons Canada. “We’re excited to offer a new and engaging experience this year with this app, bringing the players of Canada’s favourite game to life.”
The trading cards can be purchased at restaurants as a three-card pack for $1 CAD plus tax with a drink, or $1.99 plus tax just on their own. The cards were developed in partnership with the NHL and the NHLPA, and their exclusive licensed trading card partner, Upper Deck.
“The set Upper Deck developed for Tim Hortons offers a variety of compelling cards fans of all ages will enjoy collecting and an incredible new experience with the augmented reality piece Tim Hortons developed,” said Jason Masherah, President of Upper Deck. “The partnership last year had hockey fans flocking to Tim Hortons to get their packs and we are excited to team up once again with this new set of NHL Trading Cards.”
“Hockey cards are an integral part of the rich history of the game; they’re coveted memorabilia, informative guides, and an eternal snapshot of a hockey moment in time,” said Brian Jennings, NHL Chief Marketing Officer and Executive Vice President of Marketing. “This collection of Tim Hortons Collector’s Series NHL Trading Cards will allow hockey fans – across generations – to connect with the current era of elite NHL players.”
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