This Week in VR Sport: NextVR Broadcasts Highlights of US Open and Zaxby’s Launches Zaxby’s Fanz of Flavor

Sporting teams, events and promotions have maintained a healthy use of virtual reality (VR) for sometime now and this weeks announcements maintain that. This Week in VR Sport features 360-degree live-streaming specialist NextVR and restaurant chain Zaxby’s is proving its commitment to college sports with an interactive college tailgate experience.

 NextVR and the US Open to Serve Fans Pro Tennis Action in VR

NextVR one of the dominant forces in immersive live-streamed sporting events announced this week that it’ll be airing highlights from six matches of the 2016 US Open Tennis Championships.

Using multiple cameras, NextVR will transport viewers to centre court of the newly renovated Arthur Ashe Stadium in New York. With different angles and viewpoints of the Men’s and Women’s Semifinals and Finals matches from Thursday, 8th September through Sunday, 11th September 2016, tennis fans will be able to view the action from various positions.

“We are giving sports fans across the globe a courtside seat at one of the world’s most anticipated tennis tournaments,” said Brad Allen, Executive Chairman of NextVR. “This broadcast will mark the first time that both NextVR and the USTA have showcased the US Open in virtual reality, and we look forward to making history together at this premier event.”

“The use of virtual reality is a major milestone in our organization’s technological development,” said Lew Sherr, Chief Revenue Officer of the USTA. “This collaboration with NextVR will offer our fans an unmatched experience of the US Open Tennis Championships. We are eager to bring tennis enthusiasts courtside as they watch renowned champions compete for the final Grand Slam title of the year.”

To get an immersive look at the US Open Championships you’ll need to download the NextVR app for Samsung Gear VR.

NextVR US-Open

Zaxby’s Launches Interactive Tailgate Experience

Restaurant chain Zaxby’s revealed this week that during this college football season, fans will get a chance to check out an interactive college tailgate experience called ‘Zaxby’s Fanz of Flavor’.

Partnering with IMG, Zaxby’s is taking its flavor on the road to 12 matchups, where each stop will enjoy various activities taking place in a large custom-built structure designed and built by My Friend’s Nephew.

Using the HTC Vive head-mounted display (HMD) fans will be able to paint a three-dimensional Big Z, Zaxby’s mascot and virtually tour a Zaxby’s location. In addition those attending will be able to compete for prizes at “Flavorize Your Fandom” stations and deck themselves out in body paint with help from two master body painters.

“Zaxby’s has been at the forefront of sports partnerships for years, at the national and local levels, and ‘Zaxby’s Fanz of Flavor’ falls right in line,” said Will Riley, vice president of Brand Management and Marketing at Zaxby’s Franchising LLC. “The tailgate experience is a perfect way for us to unite the brand’s love for our fans, love of flavor and love for college football. We are excited to share this with our loyal Zaxby’s fanatics in each of these towns.”

“Our objective was to give people the chance to engage in an experience that goes beyond the typical swag,” said Josh Robinson, executive creative director and principal at My Friend’s Nephew. “We hope that everyone, from those who are hearing the Zaxby’s name for the first time to long-time fanatics, will discover that flavor and fun are at the heart of the brand.”

Zaxbys Fans of Flavor

The tour stops are:

  • Sept. 4 – University of Texas vs. Notre Dame
  • Sept. 10 – TCU vs. Arkansas
  • Sept. 17 – Arkansas vs. Texas State
  • Sept. 24 – Western Kentucky vs. Vanderbilt
  • Oct. 1 – FSU vs. UNC
  • Oct. 8 – University of Texas vs. Oklahoma
  • Oct. 15 – Georgia Tech vs. Georgia Southern
  • Oct. 29 – South Carolina vs. Tennessee
  • Nov. 5 – Ole Miss vs. Georgia Southern
  • Nov. 10 – Duke vs. UNC
  • Nov. 19 – Tennessee vs. Missouri
  • Nov. 26 – Virginia Tech vs. Virginia

VRFocus will keep you updated with all the latest happenings in the world of VR sports in a detailed report every Saturday.