In an announcement today, Strata, a developer of 3D design software for business applications has revealed it’ll be moving into the growing field or virtual reality (VR) and augmented reality (AR).
The announcement comes after Strata managed to secure initial funding for the new development which was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.
“Strata has a long and impressive history in 3D graphics. This funding puts them in a strong position to take advantage of this explosive new market,” said Kofford. “We intend to continue to assist Strata in further funding and business development activities. We believe that VR and AR represent an important investment opportunity – and Strata provides Lanstead and our clients excellent access to this opportunity.”
Kofford has also helped Strata hire new talent, bringing in New President/Managing Director John Wright who has experience leading technology companies as well as being a serial entrepreneur. He’s also added a team of 3D artists, fresh off of winning a Student Emmy , along with new engineering talent.
“This was an opportunity I couldn’t pass up,” said John Wright, new Strata president. “VR and AR will change the world in profound ways and it’s very exciting to be part of that change. With its history and extensive user base, I believe Strata is ideally positioned to be a leader in this revolution. The Strata 3D tools are already broadly used in projects for Fortune 500 companies like GE, Walmart and Starbucks – as well as thousands of other companies worldwide. These enterprise customers are the real opportunity for VR and AR.”
Strata will be offering custom VR/AR development, built using its Strata VR/AR Platform. The company can assist in turning 3D projects in areas such as Packaging, Store layout, Signage, Point-of-Purchase, Exhibiting, Interior Design and Architecture into full VR/AR experiences and also help create new experiences.
As Strata progresses in its VR and AR development, VRFocus will keep you updated.