Kodak’s New PixPro 360 Camera Offers All-in-One Recording Solution

Starting today in Cologne, Germany is the worlds largest photography and imaging show, Photokina. The event features the very latest in photographic technology and with virtual reality (VR) and 360-degree video dominating various tech events around the world, Photokina is no different. Kodak has unveiled its latest 4K 360-degree camera, the PixPro 4KVR360.

Announced by JK Imaging Ltd., the worldwide licensee for Kodak PixPro Digital Cameras and Devices, the 4KVR360 features a compact, single-body design in an effort to target the rapidly growing 360-degree VR video consumer market.

The new camera gets around the main problem Kodak’s previous model – the PixPro SP360 – has, which was its ability to only shoot 360-degree content if you had two cameras, otherwise it was only 180-degrees.

The 4KVR360 has two 4K fixed focus lenses housed on either side of the camera body. This enables it to capture full 360-degree 4K video and then upload the footage to Facebook and YouTube via the camera’s Smart Device App. It features Wi-Fi, NFC and Bluetooth connectivity, a 20-megapixel CMOS sensor and Micro SD card (up to 128GB) compatibility. As with all KODAK PixPro 360-degree cameras, the 4KVR360 will include complimentary PixPro Editing and Stitching software for both Mac and PCs.

“The decision to continue expanding our award winning 360° VR camera line up with the new Kodak Pixpro 4KVR36 was a natural progression,” said Mariame Cisse, Marketing Director for JK Imaging Ltd., Europe. “We are committed to the interactive 360° video format and want to give yet another option to consumers when it comes to choosing a quality 360° VR camera based on their specific needs.”

No firm launch date has been announced, but JK Imaging anticipates availability of the new 4KVR360 in early 2017. A final price has yet to be confirmed as well.

VRFocus will continue its coverage of the latest 360-degree Kodak products, reporting back with any further announcements.