Here at VRFocus we know that there’s no way that virtual reality (VR) and augmented reality (AR) investments are going to slow down any time soon, and in one of the latest reports put together by eMarketer there is nothing but reinforcement of this fact.
According to the report, the number of deals and the amount invested in VR/AR companies worldwide overall as a result of them is pretty staggering when you have a look at the growth. To give you an idea, in the space of one year from the first quarter of 2015 compared to Q1 2016, the numbers went from 31 deals making $144 million, to 42 deals with the result of $1,077 million.
Digi-Capital gives a lot in term of analysing VR and AR markets, and from its latest analysis from July of this year, it is said that $2 billion in VR and AR investments in the next 12 months are to come, with another $849 million in aquisitions. What also helps is the investment of time and effort, as well as money, with news such as HTC creating the Virtual Reality Venture Capital Alliance with Colopl and others.
However, predicting the forecast of VR and AR markets is a difficult thing to do as it is still an emerging market, but this isn’t something to worry about in the slightest, according to the report. “Though Deutsche Bank did not alter its underlying assumption from September 2015 that mobile VR users worldwide will outpace desktop VR users, its latest forecast from March 2016 included substantially increased estimates for the total number of users for both platforms and provided more granular data about daily active users and device-specific users.”
There’s no doubting there will be a constant feed of investment and market reports as we see VR and AR flourish each and every day.
For more on the latest developments in VR and AR investments, as well as all the news, updates, and features in the world of VR, make sure to check back with VRFocus.