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InstaVR Inc Secures $2 Million in Funding for Web-based VR App Authoring

In an announcement today, InstaVR a virtual reality (VR) authoring, publishing and analysis company has revealed the closure of a Series A funding round, securing $2 million USD in investment.

Led by The Venture Reality Fund, the funding will enable InstaVR continue to build its web-based solution for the authoring of 360-degree VR apps for mobile and desktop devices.

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Daniel H. Haga, Founder of InstaVR, said: “We’re focused on enabling companies to create rich customer experiences through emerging VR technologies, and doing it in a way that’s easy and accessible. Both B2C as well as B2B companies are clamouring for ways to engage their end users with VR, and we’re poised to be the frontrunners in this market through our cloud-based app publishing platform.”

While Marco DeMiroz, General Partner at The VR Fund, commented: “InstaVR’s industry-changing authoring and publishing technology enables a wide variety of industries to reach their customers with immersive VR apps. We look forward to seeing the variety and depth of new VR apps in the market created by InstaVR’s platform.”

On top of the funding announcement InstaVR also launched today with three marquee clients, the Smithsonian American Art Museum, AECOM and Transcosmos Inc.

Using the InstaVR platform the Smithsonian American Art Museum is now able to offer one of the world’s largest collections of art made in the US through an immersive 360-degree app called the Renwick Gallery WONDER 360. Nine leading contemporary artists – Jennifer Angus, Chakaia Booker, Gabriel Dawe, Tara Donovan, Patrick Dougherty, Janet Echelman, John Grade, Maya Lin and Leo Villareal – created specific installations inspired by Renwick’s history.

At the TechCrunch Disrupt SF today, InstaVR will be exhibiting as part of the VR Pavillion, showcasing its technology and demoing apps on iPads, Google Cardboard and Gear VR.

For all the last VR news, keep reading VRFocus.