BT Sports Brings the Premier League to VR in EE Stores For a Trial Run This Saturday

Watch the game live in this trial, but only if you visit one of the four London shops it is set up in.

Plenty of the revolutionary virtual reality (VR) sport broadcasting is taking place in the US, but now BT Sport has decided to dip its toes into the water with a trial of what VR could mean to football in the UK, and if this is successful it could mean something much bigger for the UK sport VR market.

The selected game is Chelsea v Arsenal, two London-based teams, and what viewers can experience are four different view points as well as pitch-side and sitting in the crowd. Kickoff starts at 5.30pm this Saturday 24th September, and there will be head-mounted displays (HMD) available for those who turn up at the stores – which seems to be Gear VRs by the picture below.

bt sport vr trial

The four EE stores that will have this set up are all in London:  Westfield Stratford, Oxford Street, Marble Arch and Tottenham Court Road.

Jamie Hindhaugh, COO BT Sport, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via Virtual Reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”

Marc Allera, EE CEO, said: “We know that our customers love watching sport on the go and that’s why they love the fact they can now enjoy the BT Sport app as part of their EE plan. This fantastic VR trial of BT Sport in four flagship London stores is yet another example of the additional benefits and unique experiences our customers will enjoy now we are part of the wider BT Group.”

VRFocus will keep up to date on what will come of this venture by BT Sport. Until then, check back for all the news, updates, and features in the world of VR.

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