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Sony Square NYC Opens, Features PlayStation 4 Dedicated Space

Residents of New York City will now get the chance to see the very latest Sony technologies as the company has opened its Sony Square NYC facility. In an announcement today Sony Corporation of America (SCA) has revealed visitors to the company’s New York City headquarters at 25 Madison Avenue will not only see new products but also projects in the prototype stage.

From today Sony Square NYC will showcase LifeSpace UX products, including Glass Sound Speaker, LED Bulb Speaker, Portable Ultra Short Throw Projector. Project “N” from Sony’s “Future Lab Program,”  a Concept display from the Fashion Entertainments project, MESH – a smart DIY platform to make creation of “smart inventions”. Cameras from Sony’s digital imaging division, and an exhibit featuring work from select “Sony Artisans,”

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The space will be also be used for unique consumer events, such as photography classes with world-renowned photographers, exclusive movie screenings and invitation-only performances by Sony Music artists.

Virtual reality (VR) and videogames haven’t been left out either. There will be a dedicated PlayStation section with PlayStation 4’s set up for visitors to check out the latest titles, and PlayStation VR will also be there for guests to experience immersive worlds.

The exhibits will change periodically throughout the year. And for an extra VR boon after Labor Day the entire space will be dedicated to PlayStation VR.

“Sony Square NYC invites the public to experience Sony’s groundbreaking electronic products and entertainment content.  It will also showcase Sony’s relentless pursuit of innovation and KANDO, which means the power to move people emotionally,” said Steven Fuld, Senior Vice President, Corporate Marketing, Sony Corporation of America. “We hope that this space becomes a destination for entertainment fans as well as those who want to see the latest in Sony’s cutting-edge products. Exhibits will provide visitors with a unique opportunity to see a curated selection of Sony products, from prototype to those currently available.”

From today Sony Square NYC opening times will be Mon to Sat – 10am – 7pm / Sun – 11am – 6pm.

Head to the Sony Square NYC website for further information. VRFocus will continue its coverage of PlayStation VR, reporting back with any new announcements.