Amazon to Launch VR Stores on PlayStation VR, Oculus Rift and HTC Vive

Amazon’s push towards virtual reality (VR) accommodation is increasing by the day, it seems. Following a recent job advertisement for a ‘Virtual Reality Experience Development Executive’ to work within Amazon Studios, the company has now begun hiring for a new role – ‘Senior Business Development – Digital Video Games’ – making specific mention of VR.


In the job description the company reveals plans to launch VR shopping experiences on PlayStation VR, Oculus Rift and HTC Vive, as well as the still secretive Nintendo NX console. Furthermore, Amazon suggests in the role description that this VR venue would be available to both Amazon Prime (Amazon’s paid subscription service) and regular customers.

“In 2016, we will launch a physical and digital Virtual Reality shopping experience anchored by new Oculus Rift, HTC Vive and PlayStation VR gaming headsets, debut Nintendo’s unannounced next-generation gaming console, simultaneously grow our physical market segment share while we continue to scale our digital console, PC and Free-to-Play businesses, and deliver multiple surprise and delight innovations in loyalty, on-site, and delivery experience to both Prime and non-Prime customers,” reads the job description.

The fact that Amazon are gearing-up for a launch of their VR store this year suggests that it will be timed for the launch of PlayStation VR; a wise decision given the expected rapid adoption of the head-mounted display (HMD) on PlayStation 4. VRFocus will keep you updated with other VR initiatives coming from Amazon and its many subsidiaries.