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Getty Images Creates VR Division

With virtual reality (VR) and 360-degree technology being pushed by global companies around the world the drive for evermore content is key. Helping to do that, world renowned Getty Images – a stock library used by numerous publications – as now announced the launch of Getty Images Virtual Reality Group.

Bringing 21 years of experience to the VR fold, Getty Images aims to provide existing and future VR platforms with an extensive range of 360-degree imagery. Currently the group offers over 12,000 immersive pictures with new content added daily, as well as VR production through Getty Images Assignments.

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“The technology is still in its infancy – as are the business models addressing how to use it – but we can expect to see VR become a leading tool for visual storytelling,” said Dawn Airey, Chief Executive Officer of Getty Images. “With the launch of the Getty Images Virtual Reality Group, we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best imagery.”

Getty began building it 360-degree content library four years ago trialling techniques for the International Olympic Committee at the 2012 London Olympics. And this years Rio Olympic Games will be no different with every Getty photographer equipped with a 360-degree camera, although the company hasn’t stated which they’ll be using.

“The diverse range of 360 degree content that we produce – from the red carpet to the stadiums of the world’s biggest sporting events and the frontline of conflict – allows people to access information and experiences that were previously off limits,” said Hugh Pinney, Vice President of Editorial Content at Getty Images. “Virtual Reality is completely transforming the way we view and experience world events.”

Getty Images recently announced a partnership with Google, to supply hi-res VR content Google Expeditions, and last year the company partnered with Oculus VR enabling images to be viewed on the Oculus Rift via its 360° View by Getty Images collection.

As Getty Images Virtual Reality Group expands its content library and VR plans, VRFocus will, bring you the latest details.