Augmented reality (AR) technology company Blippar is well versed in expanding new product launches or celebrating events with AR. Last year the company celebrated Queen Elizabeth II becoming the UK’s longest serving monarch by scanning – or as the company calls it ‘blip’ – bank notes to unveil content on her reign. Now, with the announcement that the Bank of England will be introducing a new plastic £5 note in September 2016, Blippar will be offering a new experience to view the note.
Using any Bank of England note Blippar users can blip one and see the new £5 note in their hand. The app also allows people to take a selfie with the new note to share on social media, learn about key security features and watch video content.
Omaid Hiwaizi, Global Marketing President, Blippar said: “Our partnership with the Bank of England will celebrate The New Fiver and get the public talking about it’s story and features. Our ambition is to get the broadest audience engaged – through both education on security features and the inspiring stories on the design.”
Victoria Cleland, Chief Cashier, Bank of England said: “The Bank has developed jointly with Blippar a high tech way for the public to explore our new high tech banknote. The New Fiver campaign is a leap forward in the Bank’s digital communications and the Blippar app helps us to reach out to more people in a new and engaging way ahead of launch in September.”
The partnership with Blippar is part of a campaign by the Bank to educate the public on the benefits of polymer notes ahead of circulation in September. Polymer notes are designed to be cleaner, safer and stronger than paper and should last at least 2.5 times longer than paper notes.
For further news on Blippar’s AR projects keep reading VRFocus.