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Nexus VR Create 360-degree Music Video for Mind Enterprises

An immersive 360-degree video from electro-pop artist, Mind Enterprises.

There’s been several music videos released over the last year exploring the possibilities of virtual reality (VR). Foals single Mountain At My Gates arrived in August 2015, The Donnies The Amys released one the same month and in March 2016 Australian electronic duo Neda & Mars launched their first single Clean Cut with a VR video. Today Nexus VR Studio has announced the release of music video for the track Chapita, by electro-pop artist, Mind Enterprises.

Directed by Nexus director Eran Amir, the 360-degree video used just one 6K resolution camera and a custom built camera rig rather than a multi camera rig used for most immersive projects. Shot in an empty concrete warehouse, a single dancer (Mimi Jeong) appears. As the video progresses more and more clones of the dancer appear, choreographed to tell the story of a broken romance.

Elliot Kadjan , Nexus Technical Director & VR Artist said: “It was a real privilege to be able to challenge the current status quo in terms of VR. There’s a vast chasm between hypothesising about new techniques, and having the technical support of the nexus vr studio and the backing of Mind Enterprises to be able to go for it. The possibilities of 360 video, which is in many ways still uncharted territory, are really exciting.

“Although it was a very technical and complex project, our main guideline was keeping everything as “real” as possible. Jane Third at Because Music gave us a fantastic opportunity and free reign to create a visual experience. Together with the team we created a symbolic world of loops, clones, and repetitions, which compliments the themes of Mind Enterprises’ song.”

“Nexus VR Studios has the ability to combine dazzlingly inventive ideas with technologies both high and low, to deliver exciting films that really resonate with the audience. Chapita is testament to the combination of Eran and Elliot’s ambitious creative capability and the pioneering technical vision housed in Nexus VR Studios. The film is  an fantastic example of how Nexus creates unique, memorable concepts that are inspirational and constantly pushing boundaries,” added Chris O’Reilly, Executive Creative Director, Nexus.

The 360-degree video can be viewed via a compatible browser and controlled with a mouse or the WASD keys. If you own a Google Cardboard or Samsung Gear VR head-mounted display (HMD) you can view the video through the YouTube app for a more immersive experience.

VRFocus will continue its coverage of the latest 360-degree music videos, reporting back with the latest releases.

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