Playboy is an iconic brand that’s grown and adapted over its 63 odd years, bringing redesigns to the magazine and launching Playboy.com back in the 90’s. Now the company is expanding into virtual reality (VR) and 360-degree video, with Playboy’s editors announcing new original content will be debuting on the website this summer.
Playboy will be delivering its 360-degree vision for “the good life”, ranging from entertainment and travel, food and drink, nightlife and style, gaming and technology, humour and sex. One series shot in 360-degrees is Tech 360. Headed by tech blogger, Jon Rettinger, of TechnoBuffalo, and model / pro-gamer, Amy Willerton, the show will take viewers on tours of some of the most hallowed tech destinations.
“For decades, Playboy has been a platform for expression and creativity – a catalyst for progress,” said Scott Flanders, CEO, Playboy Enterprises. “We’ve often been an advocate and an activist – a proponent of individual freedom. We have always pushed the boundaries of imagination, we’re an aspirational brand and have been a vanguard for exploration, all the while giving a voice to provocative opinions. Now, with the debut of our original video slate, we’re continuing to usher in a new era of Playboy. And we’re just getting started…”
The company also revealed the formation of Playboy Studios, an in-house branded content studio. “Nothing has been more exciting than leading this content transformation at Playboy,” said Cory Jones, Chief Content Officer, Playboy Enterprises. “The slate of original video programming we have introduced today reflects our authoritative voice, advising and entertaining men. We have never had a bigger audience at Playboy and we are all very eager to introduce them to this incredible collection of new franchises.”
As Playboy releases new immersive content VRFocus will bring you the latest details.