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Marxent Wins 2016 Gold Edison Award for Innovation in Virtual Reality

Through its VisualCommerce, virtual reality (VR) and augmented reality (AR) company Marxent is one of the go to firms for enterprise retailers and manufacturers. And this week it’s been awarded Gold in the “Cameras & Virtual Reality” category at the annual 2016 Edison Awards.

The award was given in recognition of VisualCommerce, a platform used to store and manage 3D models of entire product catalogs that can then be used to populate dynamic AR and VR applications. This then allows consumers to visualize and configure complex purchases in an immersive, customizable and interactive way.

Visualise - Gear VR

“Virtual reality is very hot right now and our business has seen a lot of momentum in recent months. This recognition from The Edison Awards is more validation,” said Beck Besecker, CEO and co-founder of Marxent. “At heart, we are a company of inventors and dreamers. VisualCommerce is the outcome of years of experimentation and testing big ideas. Now that VR and AR technology has become broadly accessible, we are bringing the Star Trek fantasies of our youth into the real lives of shoppers today. To be recognized by an organization that cherishes and encourages innovation is exciting on so many levels. It is a true reflection of Marxent’s core values.”

The Edison Awards are now in its 29th year, with a judging panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

For further VR and AR news keep reading VRFocus.