As companies across the globe strive to get involved in virtual reality (VR), they’re seeking help from specialists who’ve already embraced the technology. Digital Domain Holdings Limited, parent company of Digital Domain has announced an alliance with Warner Music Taiwan Limited on production of a VR concert video highlight for Ronghao Li’s “An Ideal” World Tour Concert in Beijing, China.
Using Digital Domain’s 360-degree technology and computer graphics skills, the company live shot the concert and will produce a VR music video. The aim is to bring an immersive music/visual experience to Chinese music fans around the world.
Seah Ang, Daniel, Executive Director and Chief Executive Officer of Digital Domain said in a statement: “Watching a concert through VR actually brings a more astounding experience than being at the concert in person. No matter where you are, VR technology will bring you an experience just like being in the live concert performance, anytime, anywhere. You can choose to watch the concert taking a front-row seat together with other celebrities and VIPs, or experience the excitement on-stage from Ronghao Li’s point of view. The use of VR technology in this video adds new angles to a music video. With Warner Music’s abundant music and celebrities resources globally and, in particular, the Greater China region, we look forward to bring premium music contents through the combination of our technologies, and develop quality original contents to tap the Greater China VR market and explore the vast potential in the global music market.”
While Sam Chen, Chief Executive Officer of Warner Music Greater China added: “This project marks the first milestone in the alliance between Digital Domain and Warner Music. We look forward to integrating the world’s leading visual effects and VR technologies from Digital Domain into our high-quality music content and rich portfolio of artists, bringing an elevated audio-visual experience.”
No release date has yet been announced for the video’s launch, which territories Digital Domain and Warner Music plan to release the experience in, or the platforms it’ll support.
VRFocus will bring you further announcements on this latest partnership as we get further details.