The Samsung and Oculus VR co-developed mobile virtual reality (VR) head-mounted display (HMD) officially launched in November 2015. The headset has been successful ever since and this week the mobile manufacturer revealed that 300,000 HMDs have already been sold in Europe alone this year. This sales success has been aided by the launch of the Galaxy S7 and S7 Edge smartphones, which offered a pre-order bonus of a free Gear VR for a limited time. To continue this Samsung has now announced a new offer and content bundle for new S7 and S7 Edge customers.
For a limited time any new European customers purchasing the flagship devices will be offered the headset at a special price, they’ll also get access to a free content package of videogames which includes: Anshar Wars 2, Darknet, Drift, Keep Talking and Nobody Explodes, Ocean Rift and Starchart.
David Lowes, Chief Marketing Officer, Samsung Electronics Europe, said: “Our Galaxy S7 and S7 edge are performing extremely well, demonstrating continued strong demand for our premium flagship devices. The smartphone is already so fundamental to our lives but connecting it with a product like the Gear VR opens up incredible new experiences that are often as emotional as they are immersive. With this new incentive, we’re encouraging broader VR adoption so that more people can experience this amazing new technology for themselves.”
While Max Cohen, Head of Mobile at Oculus commented: “At Oculus, we want people to experience anything, anywhere through the power of virtual reality and we’re starting to see that happen with Gear VR. We recently announced that one million people used Gear VR in April – this is an important milestone, which speaks to the great experience that Samsung and Oculus can deliver. Together, the hardware and software provides the absolute best VR experience on mobile available today and we’re looking forward to continuing to excite and engage European consumers.”
VRFocus will continue its coverage of GEar VR, reporting back with any new offers and content