The annual Gadget Show Live commenced yesterday at the National Exhibition Centre (NEC) in Birmingham, UK. The event is brimming with the latest technology for consumers to try, talks from industry insiders and a whole lot more. Car manufacturer MG Motor UK will be there to showcase its latest SUV, the MG GS using augmented reality (AR) technology.
The company will be taking its AR kit to the show over the weekend to give visitors a first in-depth look at the new car. Matthew Cheyne, Head of Sales and Marketing for MG, said: “We are really excited about using augmented reality to bring the GS to life. Before customers can get their hands on the real thing, we want to submerge them in a virtual environment and what better way to launch this than at the Gadget Show.”
“The kit we’re using is great and really allows you to explore the GS. You can open doors, fold down seats, open the boot and walk around it,” Cheyne explains. “When you’ve got the headset on, it recognises where you’re moving and updates the image in front of you, it’s so clever!”
MG Motor UK will also be taking the kit to the first race in the Dunlop MSA British Touring Car Championship (BTCC) calendar, at Brands Hatch.
VRFocus will continue to bring you all the latest AR news, as announcements are made.