Visualise, a virtual reality (VR) and 360-degree content company has been busy with a series of projects recently. Over the course of last month the UK-based company has announced the VR Fantasy Flight Experience for Thomas Cook Airlines as well as showcasing a VR mic from audio specialists Sennheiser at SXSW Festival. The VR specialist has now revealed its latest experience in collaboration with JCDecaux Airport UK, iExplore.
iExplore is an advertising video for advertising with JCDecaux Airport UK, showcasing the benefits to clients for promoting their products to the 201,000 people that pass through Heathrow Airport everyday. Visualise needed to create four immersive 360-degree videos that could then be used by JCDecaux Airport UK sales team to show to potential advertisers, all in the comfort of their own office than walking round the airport.
The VR experience takes users through the entire journey of a passenger, from Check-in, Departures and Arrivals to showcase the bespoke advertising offers available through the journey.
Alan Sullivan, Managing Director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience. The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office!”
“This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer. We’re thrilled with the result and look forward to seeing the reaction,” added Henry Stuart, Founder & CEO of Visualise.
The first video in the series can be viewed below, and VRFocus will continue to bring you the latest Visualise projects as more are announced.