Live demonstrations and kiosks are going to be key to communicating the potential of virtual reality (VR) to customers now that the first head-mounted displays (HMDs) are available to purchase. HTC is already acting on this with its HTC Vive, which is being shipped to those that pre-ordered the kit early today. As such, the device is set to be on display at one of London’s most prestigious department stores this month.
Harrods’ famous Brompton Road location is going to play host to the device in April, offering shoppers the chance to try it in-store and even pre-order the kit once they’ve sampled it. It’s not clear exactly which experiences will be on display on the tech.
“Since the announcement of Vive in March last year, we’ve seen unprecedented levels of interest and excitement across the globe,” said Cher Wang, Chairwoman and CEO, HTC. “Vive offers a level of immersion and presence that is so different to anything else out there, giving you the ability to move around a virtual world you can truly see, breathe and feel. Harrods is known for only selling the best of the best, so we’re delighted to be working with them to give its customers the chance to try Vive at a globally recognised luxury retailer.”
Stay tuned to VRFocus for the latest on the HTC Vive.