Superdata Releases New VR Market Forecasts
2016 is set to be the year of virtual reality. Pre-orders have launched for the Oculus Rift and HTC Vive head-mounted displays (HMDs), and Sony Computer Entertainment (SCE) due to release its PlayStation VR headset, as well as mobile VR like Samsung Gear VR and Google Cardboard already available. But how the market will evolve and grow is still being debated. SuperData Research, one of the main companies providing market intelligence on playable media and digital games has now released an adjustment on its forecasts.
The firm now anticipates the total market for VR content to reach $40 billion by 2020, a CAGR of 61.3%. It predicts mobile VR will lead with 16.8 million devices sold while PC based headsets will initially lag at 2.0 million until high processor requirements and prices decrease. SCE’s Playstation VR sales are currently forecasted to reach 2.6 million.
“After conversations with key hardware and software companies, we are confident that our forecasts have been adjusted to more accurately reflect the VR market’s potential,” said SuperData Director of Research and VR lead Stephanie Llamas in a statement. “As expected, mobile device adoption will be highest due to accessibility to hardware, lower price points and forced adoption. This will be the key audience for entertainment, the second largest segment, while VR gaming’s $6.9B market in 2020E will mostly center on PC and console.”
Other key predictions as part of the report estimate almost 200 million households worldwide will own at least one VR device by 2020 and gaming will claim three-quarters (77%) of the VR software market, eventually giving way to non-gaming content developers.
VRFocus will continue its coverage of the growth of the VR market, reporting back with the latest figures.