Mercedes-Benz USA Release 360-Degree Video of Loki the Wolf Dog

While virtual reality (VR) experiences are being used by company’s across the globe for advertising purposes, some are embracing the technology far more than others. Mercedes-Benz is one such company that has created a number of 360-degree films to promote and inform customers of its cars. VRFocus recently reported on a new app called Mercedes VR for Google Cardboard headsets, and now Mercedes-Benz USA has created an immersive video of Instagram star Loki the Wolf Dog and his owner Kelly Lund.

The Loki (360° Experience) follows Lund and Loki on their journey through the snowy mountains of Crested Butte, Colorado, while featuring the all-new Mercedes-Benz 2017 GLS sport-utility vehicle. The pair have a big following on the social media platform, with 960,000 followers watching their escapades into the great outdoors. Two-year old Loki is a hybrid of a Siberian husky, Malamute and Arctic Wolf, and Lund began photographing their travels around the US, before being approached by the car company to create the film.

The 360-degree video can be viewed via a compatible browser and controlled with a mouse or the WASD keys, it can also be viewed on a smartphone with the YouTube app. If you own a Google Cardboard or Samsung Gear VR head-mounted display (HMD) you can view the video through the YouTube app for a more immersive experience.

VRFocus will continue to follow the latest 360-degree experiences from Mercedes-Benz, reporting back with any new announcements.

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