Virtual reality (VR) is an effective marketing strategy to get an audience involved with what is being promoted and generating big crowds, especially when the viewer can transform into a daring athlete hurling themselves off a cliff without endangering their life. Warner Bros. Pictures is doing just that with its promotion of the release of its 90s remake of action-thriller movie, Point Break, with a public VR event which will be held in one of the most popular London shopping centres, Westfield, this weekend.
The event is in conjuction with the UK release of Point Break, which centers round a young FBI agent infiltrating extreme athletes who are suspected of carrying out crimes. Londoners can try out a VR Wingsuit Experience where they are able to try out the experience of gliding in a wingsuit through the air in a 21,000 foot skydive, just as featured in the film. The preview below shows the technology that will be used where the user will lay forward, presumably to simulate flying.
The event will be held at the Westfield shopping centre in Stratford on the 6th and 7th February.
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