Studio Behind Classic Playstation Adverts Working On VR Content

Following their acquisition of VFX company The Mill, Technicolor has revealed that the London-based studio is already at work creating new virtual reality (VR) content.

The French-owned production house, currently at CES 2016 showcasing its Goosebumps VR Adventure and utilising the D-BOX motion chair to do so, confirmed to VRFocus that The Mill was currently at work on VR content projects. The first of these is a 360 degree film short which uses the power of Epic Games’s Unreal Engine 4 to combine live actors within a pre-rendered CGI scene.

Technicolor has already amassed quite a portfolio of visual effects and content creation studios from around the world with Mikros Image, OuiDo Productions (both based in Paris), MPC (London) and Mr. X (Toronto) all under the company’s umbrella. The Mill, a veteran 25 year old studio was acquired by the team back in September last year in a deal worth €259 million EUR.

The group;s pedigree is strong; recent projects include creating promotional content for Electronic Arts’s Star Wars: Battlefront videogame, idents for Vue Cinemas and adverts for Thomas Cook and Porsche. Other previous clients have been Mercedes, Guinness, Adidas and Nike. It was also responsible for the award winning ‘Perfect Day’ video created for the BBC and the classic Sony PlayStation adverts ‘Mental Wealth’ and ‘Double Life’.

Playstation Adverts (Classic)

VRFocus will bring you more information about the works of Technicolor and The Mill as well as further updates from CES 2016 as we get them.

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