HTC Announces New Key Executive Promotions

Today HTC Corporation has announced the promotions of Jason Mackenzie to global Executive Vice President and André Lönne, his successor as President of HTC Americas. The new announcements come as tech company expands its businesses away from its traditional smartphones into new opportunities like virtual reality (VR) with its HTC Vive headset and Internet of Things (IOT).

Mackenzie’s will involve helping build and lead new strategic partnerships while strengthening existing ones, whilst reporting directly to the CEO. “Jason Mackenzie is one of HTC’s strongest senior executives and it was important for us to promote our senior talent and take advantage of his leadership as HTC moves forward,” said Cher Wang, Chairman and CEO of HTC in a statement.


While André Lönne succeeds Mackenzie as president of HTC America and will oversee the company’s business operations across the Americas, which includes the United States, Canada, and Latin America. “André has had a significant impact on HTC’s businesses across Europe and most recently in North America and with this new role will lead our HTC Americas team to continue our strategic growth in the region,” said Chialin Chang, Global President of Sales for HTC.

What impact these two promotions will have on HTC’s business and future plans for its VR arm is unclear, but they’ll surely help solidify the top end of the company’s management team ready for what could be a rollercoaster year for the firm.

VRFocus will continue to follow all the latest news from HTC as it prepares to launch its VR headset in the coming months.