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Road Respect Reveals its Oculus Rift Road Safety Campaign

Virtual reality (VR) will first and foremost be applied to entertainment when the technology reaches the consumer market next year, but any fan will tell you that its uses stretch far beyond that. VR’s potential as an educational tool is huge, providing virtual museums, history lessons and more. It could also be used as a great way to promote safety in various industries. UK-based organisation Road Respect did just that last summer with a tour that uses the Oculus Rift head-mounted display (HMD) to help showcase road safety. With that tour now complete, a video below reveals new footage from it.

The footage of Driver Danger Simulator, as the experience was called, shows people slipping on the Oculus Rift’s second development kit (DK2) and taking hold of a wheel to drive a virtual car. Inside, players would witness cases of dangerous driving in an effort to make them more aware of road safety. 3,798 people sampled the experience on the HMD at a number of events throughout the country.

VRFocus will continue to follow any and all uses of the Oculus Rift, reporting back with the latest updates on the kit.