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Sony: PlayStation VR Marketing to have a ‘massive word of mouth aspect’

Consumer virtual reality (VR) will be coming out in full force next year with the launch of the Oculus Rift and PlayStation VR head-mounted displays (HMD) as well as the wider release of the HTC Vive. Marketing these devices will prove to be a challenge for each of the respective companies behind them, as it’s impossible to showcase the effects of VR without wearing a HMD for yourself. One aspect that Sony Computer Entertainment (SCE) expects to have a ‘massive’ impact on marketing PlayStation VR is word of mouth.

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SCE Worldwide Studios VP Michael Denny recently said as much in an interview with GamesIndustry.biz. “What we expect is to be able to deliver a fantastic PSVR experience to our customers and consumers and you mention a lot of reasons there that I absolutely buy into,” he said. “We have a large installed base of keen gamers who we know want to try these new experiences, and we have a plug and play system.

“I agree with you as well that there’ll be a massive word of mouth aspect to the marketing. While there are lots of gameplay experiences, there are also things like The Deep – you can put your mum in that. I’ve yet to see someone take the headset off and not have a big reaction to it, a good reaction.

“I think the main thing when you’re looking at something new is, ‘Is it a genuinely differentiated and great experience?’ And this is.”

PlayStation VR is set to launch in the first half of 2016, though a specific launch date and price are yet to be announced. The kit boasts a 5.7-inch, 1080p OLED display with a 120Hz display. This screen can even ‘reproject’ compatible titles that are running in 60fps natively to 120fps in-HMD.

VRFocus will continue to follow PlayStation VR closely, reporting back with the latest updates on its progress.