While it remains unclear if customers will adopt virtual reality (VR) on a huge scale in 2016, brands and companies have already welcomed the technology with open arms. Platforms like the Google Cardboard mobile head-mounted display (HMD) are already being used for marketing. Today IM360, a joint venture between Immersive Media and Digital Domain, is announcing a new VR video creation suite to allow brands to create their own immersive content.
Named The IM360 VR Platform, this new system is already being used to power mobile apps and back-end technology for the recently released New York Times NYT VR experience, immersive platforms for USA Today publisher Gannett Company, Inc., The Expanse from SyFy and more. It allows producers to customise content for a consumer-facing storefront for the Oculus Rift, Gear VR, HTC Vive and Google Cardboard. Content featured on this platform – which is now available – is said to be competitively priced.
“The IM360 VR Platform is designed to integrate seamlessly into existing content networks; it’s a back-end platform that big brands can easily white-label for a top-to-bottom 360° content and VR storefront without a lot of hassle,” said Ben Siroshton, Immersive Media’s VP of software engineering. “The immersive media revolution has finally arrived, and our team is proud to provide the tech behind the next wave of eye-popping videos and transformative visual experiences.”
VRFocus will continue to follow any and all VR updates, reporting back with the latest on them.