Google has been working hard in the virtual reality (VR) space over the past few years. Back in 2014 the company introduced the Google Cardboard DIY mobile head-mounted display (HMD). Since then developers have released a range of apps for the Android and iOS operating systems (OSs) that support the device. Despite Google Cardboard providing a decidedly low-end experience, the company behind the device is well aware of the need to provide high-quality software so as to not put the public off of VR in general.
Noah Falstein, Chief Game Designer at Google suggested as much during a talk named ‘Designing Games in the New Reality‘ at the VR Intelligence Conference and Expo (VRX) in San Francisco, California earlier this week. “Any failures are going to hurt us all, because the public won’t discriminate against one headset or the other,” Falstein said on the need to provide quality VR content. Elsewhere he said that developers should be looking to theatre and not film to help them gain a sense of immersion within their experiences.
Google recently introduced a revised version of the Google Cardboard to accommodate bigger smartphones. The company is also hard at work on various other initiatives to help advance the VR industry as a whole. These include Google Jump, a new VR video concept to help flimmakers capture immersive 360 degree content for viewing within HMDs. It also runs a ‘Works with Google Cardboard’ label, recognising other smartphone-based HMDs that will run VR content that was designed to work with the original kit.
VRFocus will continue to follow Google’s work in VR closely, reporting back with the latest updates on its progress.