The British Interactive Media Association (BIMA) has announced a partnership with Visualise, an award-winning, international production company that specialises in virtual reality (VR) filmmaking and immersive experiences for BIMA’s Digital Day. The partnership will see Visualise live-stream in 360 degrees Ogilvy & Mather Group UK’s Vice Chairman, Rory Sutherland to schools across the UK.
Sutherland will be giving a 20-minute presentation to students at over 100 schools on Tuesday 17th November 2015.Using Visualise’s technology and Google Cardboard VR headsets it will allow over 10,000 students from all over the UK to watch Sutherland’s opening speech at the Bishop Challoner Catholic Collegiate School. He will give students an insight into working in the digital industry and the career opportunities within the sector.
Bridget Beale, MD at BIMA, said in a statement: “Rory Sutherland is an extremely inspiring ambassador for the digital industry and we’re thrilled that he will be addressing potential future digital stars. For anyone who has seen Rory’s TED talks, they’ll be aware how inspiring he is in 2D! Partnering with Visualise and Ogilvy to bring Rory into classrooms across the UK is an exciting step forward for the Digital Day initiative. We can’t wait to have our minds blown at Digital Day.”
While Henry Stuart, Co-Founder at Visualise, said: “The digital industry makes a huge contribution to the UK economy and BIMA’s Digital Day initiative helps to enhance this contribution. We’re very excited to be able to bring this ground-breaking technology to this year’s Digital Day and to bring Rory Sutherland’s presentation to many more schools than was previously possible.”
BIMA’s Digital Day brings together schools and digital agencies to raise awareness of digital career opportunities. VRFocus will continue to bring you all the latest news on VR as the industry develops.