Market research companies produce numerous reports speculating how various industries are expected to grow. The virtual reality (VR) and augmented reality (AR) industry is no different, and VRFocus reported yesterday on a report predicting the AR advertising market. Newly released by market research company Sandler Research is a report on the VR cardboard market, which is projected to grow at a CAGR of 182.9% in terms of revenue and 150.8% in terms of unit shipment over the period 2014-2019.
The market for cheap Google Cardboard style VR head-mounted displays (HMDs) is growing, this is due to two reasons. The cost and availability of the HMDs, which only need a smartphone to work, and the recent increase in the number of apps being developed for VR HMDs. This growth in content is expected to account for the remarkable expansion rate of the VR cardboard market during the forecast period. Major companies highlighted in this VR cardboard research include, DODOCase, I AM CARDBOARD, KNOXLABS, Powis Custom, Unofficial Cardboard and ZAAK.
The report covers the current scenario and growth prospects of the global VR cardboard market for the period of 2015-2019. To arrive at the market size, Sandler Research has considered the sales of VR headsets by the six vendors listed above as well as other vendors. All headsets manufactured using wood, plastic, cardboard, or aluminium have been considered in the report. Worldwide sale have also been considered to calculate the projected VR cardboard market size.
VRFocus will continue to report on the latest market research predictions for the VR industry, as details are released.