While Google’s Cardboard mobile head-mounted display (HMD) has been a success, with its cheap simple design and a decent amount of content, the search engine giant has been cracking down on developers. The company has been removing a number of apps off its Google Play store due to developers using the ‘Cardboard’ moniker in titles.
Over the past week Google has been informing developers via email that their app listings violated Google Play’s content policy, reports Variety. Currently apps affected include, Cardboard Catapult, Cardboard Theater by Couch Games Software and Cardboard VNC.
Couch Games Software has now altered the title to VR Theater for Cardboard, updating its Google+ page saying: “Since my app abuses the “Google Cardboard” (I didn’t know, really. I still don’t know), I have renamed it “VR Theater for Cardboard” (which is ugly, but since I have to put a name I don’t like, let’s leverage some more keywords while we are at it… :p) in the international market, and “Cinema VR per Cardboard” in the Italian one.”
Google maybe instigating this policy to avoid confusion with its own Cardboard app, but developers were using the moniker to ensure easy identification for users looking for virtual reality (VR) apps for their smart devices.
VRFocus will continue to follow the latest news on Google Cardboard and VR, reporting back any further announcements.