Published earlier this month by Google was a patent application titled, Lightguide with Multiple in-coupling Holograms for Head Wearable Display. This application, not a granted patent, information could be for using holograms with a device like Google Glass. There is also the possibility the patent could be related to augmented reality (AR) company Magic Leap, which Google Inc invested in last year.
The application which was originally filed in March 2014, was reported by TechCrunch, who asked Google about the patent and its relevance: “We hold patents on a variety of ideas – some of those ideas later mature into real products or services, some don’t. Prospective product announcements should not necessarily be inferred from our patents,” the company responded.
Legal technology firm SmartUp Legal brought the patent and trademark research to light. Mikhail Avady from the company told TechCrunch: “I believe Google wants Magic Leap to be the content provider for Google Glass. If we look at their trademark applications, it shows very story and content based trademarks. Magic Leap wants to turn the world into a movie theater and Google wants it to be through Glass.”
So with Google’s heavy investment in Magic Leap, the secretive start-up may well be collaborating in a new version of Glass, helping with one of the original device’s main issues, content.
VRFocus will continue to follow any further news releases regarding Google and its AR devices.