Fandango, a leading digital destination for moviegoers and fans, announced this week the formation of FandangoLabs, the company’s new research and development unit dedicated to innovating movie going products and services. FandangoLabs will be utilising new technologies and business models, to explore new possibilities across location-based services, social commerce, augmented reality (AR) and virtual reality (VR), interactive video and more.
The new R&D unit will be working with various professionals from the technology and film industries, who have been inaugurated as members to its advisory board. They include Dave Hollis, Walt Disney Studios EVP, Theatrical Distribution; George Dewey, Head of Digital Marketing, 20th Century Fox; David Doyle, Chief Information Officer, SVP, Regal Entertainment Group; Alwyn Hight Kushner, President and COO, TCL Chinese Theatres; Jason Blum, Founder and CEO of Blumhouse Productions; and Jennifer Panasik, Portfolio Director, Media & Technology, IDEO.
Paul Yanover, Fandango President said in a statement: “At Fandango, we’re at the intersection of entertainment, technology and consumers and we are excited to help drive innovation for the industry. We’ve formed FandangoLabs so that the industry and consumers can benefit from our unique position in the movie ecosystem to foster the development of engaging new products and experiences for the millions of moviegoers and fans who use Fandango.”
FandangoLabs hopes to release its first movie going products in 2016, and VRFocus will continue to follow all the latest news and announcements regarding VR as they emerge.