At a recent event in New York to promote business relationships between the US and the UK, augmented reality (AR) app company Blippar unveiled an AR portrait of the Duke and Duchess of Cambridge. More commonly known as Prince William and Kate Middleton, the portrait was from when the couple attended a Brooklyn Nets basketball game in December 2014.
The business event was being held by British consul general of New York, Danny Lopez, who is also the director general for U.K. Trade & Investment in the United States. “We are here to support British companies doing more business in the U.S. and U.S. companies looking to either set up or expand in the U.K.,” said Lopez, to the New York Business Journal.
Blippar was originally founded in the UK in 2011, but moved its headquarters to New York. It was a natural fit to celebrate the Duke And Duchess of Cambridge’s visit with the event using modern AR technology. “We wanted to create a long-lasting legacy in this residence and bring this visit to life. So working with Blippar and their augmented reality technology we have captured a moment of that visit,” Lopez added.
And this isn’t the first time Blippar has combined its technology with the British Monarchy. To help celebrate Queen Elizabeth II’s 63 years on the throne this year, Blippar brought all Bank of England banknotes to life with its app.
VRFocus will continue to bring you all the latest news and announcements regarding Blippar and its future AR projects.