Way back in July, 360fly the company behind the world’s first single-lens 360 degree video camera of the same name, announced an exclusive retail partnership with US retailer Best Buy. It has now been announced that the 360fly camera is now at select Best Buy locations as well as online at BestBuy.com.
Priced at $399 USD, 360fly allows users to shoot, edit and share 360-degree video content in minutes, while also providing an interactive viewing experience where viewers can click, drag and swipe throughout the video. Additionally, viewers can pair their mobile devices with Google Cardboard virtual reality (VR) head-mounted displays (HMDs) to experience the video in immersive VR.
360fly is currently available at more than 100 Best Buy stores throughout the US in cities including New York, Los Angeles, Chicago, Dallas, San Francisco, Atlanta, Denver, Miami, Houston, Salt Lake City, Honolulu, Anchorage, Seattle, San Diego and more. The retailer plans to continue its store rollout through October, with plans feature at nearly 1,000 of its store locations by the end of the month.
“Our team has worked very hard to bring this incredible camera to market,” said Peter Adderton, 360fly CEO in a statement. “The 360-degree camera and VR
market is gaining major traction right now, and we’re very proud to offer a non-stitched, HD video with a fully robust mobile platform created for capturing, editing, sharing and experiencing.”
VRFocus will continue to monitor the progress of 360fly closely, reporting back on any further announcements.