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VR eCommerce Publishing Platform Snobal Launches

With the majority of media interest regarding virtual reality (VR) around the entertainment industry side, like videogames and films its easy to over look VR’s other uses. While VR has been explored in the medical and sport professions, retail businesses will also have an interest in the technology and the idea of VR shopping. Which is where Australian start-up Snobal comes in.

Snobal is a VR publishing platform that allows non-technical people to be able to use easy tools, with which they can then create social, 3D virtual eCommerce experiences from existing websites. Snobal is compatible with a range of VR head-mounted displays (HMD’s) such as the Oculus Rift when it launches next year. The platform will also be available on a range of mobile devices and platforms.

Murray James, Co-founder & CEO, Snobal said in a statement: “It’s the perfect storm – gaming is booming, retail is struggling to keep up with changes to consumer expectations brought about by new tech, and eCommerce has been crying out to evolve from traditional, click-and-order catalogue based websites. Coupled with the fact that hardware and software are getting faster and cheaper, we see now as the perfect time to work with game developers, artists and retail innovators to create the world’s first virtual reality publishing platform.”

VRFocus has reported on other companies looking into the retail sector, including Sixense, the company behind motion controller system STEM. Sixense created vRetail to showcase how customers might use VR to purchase items. It’s certainly an area not to be over looked, but all eyes will be on 2016 when the major HMD’s see their consumer launch, and VR’s popularity will start to be revealed.

VRFocus will continue to follow all the latest announcements regarding VR and its use in all industries and report back.