University of Michigan Using VR for Athletics Department Recruitment

The use of virtual reality (VR) in sports has been well documented recently with high profile NFL teams, and college football teams using the technology for training purposes. The University of Michigan Athletic department however is looking to use VR for a entirely different purpose, for recruiting and fan engagement.

Michigan will use the emerging technology to provide experiences that include behind-the-scenes content, immersing a user in its facilities and game day environment, reports MGoBlue.com.

Michigan Uni VR

The universities football program will pilot the project with a series of VR experiences that will be filmed this autumn. Two are already planned, “The Gameday Experience” will capture 360-degree VR footage at the Oregon State game, while A “Day in the Life” of a Michigan football player will be filmed during fall camp.

Alongside the VR video footage, twenty five 360 degree images of the campus and athletic facilities and venues have been included in the VR experience that utilises the Samsung Gear VR head-mounted display (HMD).

The University of Michigan has partnered with HeadcaseVR, a company that  produces VR experiences for a host of entertainment and sports brands, to create interesting stories about the football program.

The VR app launched in August on the iTunes App Store and through Google Play. You can search “Michigan VR” to download and use the to see for yourself. VRFocus will continue to follow all the news and announcements on VR and report back.