The Oculus Rift Price Will be ‘at least $300’

Oculus Connect 2’s keynote sessions were hosted today, but each failed to reveal the price of the Oculus Rift virtual reality (VR) head-mounted display (HMD). Oculus VR had plenty of other updates to share but, sadly, release details were not among them. However, just as CEO Brendan Iribe narrowed down a release window for Oculus Touch earlier in the day, VP of Product has now noted that the Oculus Rift price will be ‘at least’ $300 USD.


Mitchell said as much in a recent interview with PC Gamer. “What I think about all day long is user experience, right?” he began. “So if I’m going to promise you something and you’re going to hand me a significant amount of money or whatever it is—we all know it’s going to be at least $300—if you’re going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you’re going to get something in return.’ The longer you wait, the more you’re like, ‘This is obnoxious.’ ”

This sits squarely in the middle of Oculus VR’s previous figures, which include a window between $200 – $400. The company has also noted that an ‘all-in’ cost of both the Oculus Rift and a PC capable of running it would be around $1,500. But, at Oculus Connect today, Mitchell himself introduced an Oculus Ready PC Programme that promised some VR-capable rigs for under $1,000. Assuming these stick close to that bar, $1,300 looks to be the lowest possible cost for both the device and the hardware to run it at this point in time.

Is $300 the right price for the Oculus Rift? VRFocus will continue to follow any and all updates surrounding the Oculus Rift, reporting back with the latest on the device.