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Sony Explains PlayStation VR Rebranding

Those that have followed Sony Computer Entertainment’s (SCE’s) Project Morpheus virtual reality (VR) head-mounted display (HMD) over the past year will know that that name is simply a placeholder. Today at the 2015 Tokyo Game Show (TGS) in Japan the company finally lifted the lid on the kit’s true, final name – PlayStation VR. It’s perhaps not the most surprising name change, but SCE has now explained why it settled upon this.

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Masayasu Ito, EVP, Division president of PS Product Business and VP, Software Design Division, explained as much over on the PlayStation Blog. “The name ‘PlayStation VR’ not only directly expresses an entirely new experience from PlayStation that allows players to feel as if they are physically inside the virtual world of a game, but it also reflects our hopes that we want our users to feel a sense of familiarity as they enjoy this amazing experience,” he said.

“We will continue to refine the hardware from various aspects, while working alongside 3rd party developers and publishers and SCE Worldwide Studios, in order to bring content that deliver exciting experiences only made possible with VR.” A number of new titles have also been announced for PlayStation VR at the show including Final Fantasy XIV Online and Dynasty Warriors 7. No other details about the kit have been shared at this time.

PlayStation VR is set to launch in the first half of 2016, though a final price and date are yet to be announced. The kit boasts a 1080p OLED display with a 120Hz refresh rate that is capable of ‘reprojecting’ experiences in 120fps, even if the title in question doesn’t run at this framerate natively.

VRFocus will continue to follow PlayStation VR closely, reporting back with the latest updates on its progress.