To coincide with the up-coming Rugby World Cup which begins later this month, Samsung has been creating ‘School of Rugby’ ads for the event. The ads are currently running on TV, but the company has also created a 360 degree virtual reality (VR) video that can be viewed on its Gear VR head-mounted display (HMD).
The ads which feature comedian Jack Whitehall, alongside rugby greats Martin Johnson and Lawrence Dallaglio amongst others, are designed to teach non-rugby fans about the sport. Over six films, Whitehall is taught about the sport, like taking part in line-outs and scrums.
Talking to Marketing Magazine, Samsung’s chief marketing officer in the UK and Ireland, Russell Taylor said: “There are two real audiences, in a way. There are the rugby fans who know everything about rugby. It can be a closed world in many ways, you know the players and the rules, you play it, you follow it, and all the finer points of rugby are clear to you.”
“But there’s a whole swathe of people who want to get involved, who don’t understand the rules, the manoeuvres or the language. What we’re trying to do is bring rugby to people who want to be interested in it, with a knowing nod to those who truly love the game.”
All the videos are available to watch now, and the Rugby World Cup begins on 18th September – 31st October 2015. VRFocus will continue to follow all the latest news regarding VR and report back.